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Topic 01

The industry teardowns

We pick a B2B vertical, pull the AI-citation and SEO data across the main players, and show you exactly where the visibility gaps are. Same method every time. These are the clearest illustration of what this site is about.

10 articles
Authority Isn't Demand - B2B identity cohort GEO teardown
GEO & SEO Teardown · Identity
Authority Isn't Demand

An 8-brand teardown of the identity cohort (Okta to Cognito): why DR-75 Descope wins almost no buyer demand, why AI names MojoAuth over Okta, and the demand engine that converts authority.

Winning Google Isn't Winning AI - AI presentation tools GEO teardown
GEO & SEO Teardown · Presentation Tools
Winning Google Isn't Winning AI

A teardown of the AI deck-tools market: Gamma owns Google, but Canva, Deckary and Beautiful.ai win AI answers, and why niche questions are where brands get named.

Why AI Cites Razorpay Over Airpay - GEO teardown
GEO & SEO Teardown · Payments
Why AI Cites Razorpay Over Airpay

A six-brand teardown of India's payment gateways: why Razorpay and Stripe each win ~21% of AI answers while Airpay sits at 3%, and the content, trust and crawl gaps behind it.

Why AI Cites Domo Over Databricks
GEO & SEO Teardown · Data Analytics
Why AI Cites Domo Over Databricks

A six-platform teardown of data-analytics SaaS: why a DR-70 brand out-cites a DR-88 one, and the GEO hygiene gap behind it.

The Authority Paradox of Property Vista - GEO teardown
GEO Teardown · Multifamily Proptech
The Authority Paradox of Property Vista

A DR-63 brand with G2, Gartner and Crunchbase backlinks that is nearly invisible on ChatGPT and Perplexity, and the one infrastructure fix behind it.

What Noterro Gets Right About AI Search
GEO Teardown · Allied-Health SaaS
What Noterro Gets Right About AI Search

A single-brand GEO teardown of Noterro, a bootstrapped allied-health SaaS cited on all 7 AI engines. What it gets right, and the gaps even strong brands should close.

When Buyers Ask AI Which HR Software to Use, One Brand Owns the Answer
Analysis · HR SaaS
When Buyers Ask AI Which HR Software to Use, One Brand Owns the Answer

Ahrefs data across ADP, Workday, Sage, Gusto, BambooHR and Rippling. Sage owns a ~6x AI-citation lead and ADP a 15x traffic gap, on near-identical authority.

Beyond Cross-Border: Where India's Global-Payments Brands Actually Earn Their Backlinks
Analysis · Cross-Border Payments
Beyond Cross-Border: Where India's Global-Payments Brands Actually Earn Their Backlinks

Ahrefs link-intersect data across Cashfree, PayGlocal, Skydo, Infinity, Eximpay and Xflow. The topics that win links in India cross-border payments are not what you expect.

When Buyers Ask AI Which AEC Software to Use, Most Vendors Aren't in the Room
Analysis · AEC Technology
When Buyers Ask AI Which AEC Software to Use, Most Vendors Aren't in the Room

Ahrefs citation data across 6 AEC platforms. 4 of 6 have fewer than 2 total AI citations; AI Overviews and Grok drive 77% of them. What causes the gap and how to close it.

India's Senior Living Sector Has an AI Problem Nobody Is Talking About
Analysis · Senior Living
India's Senior Living Sector Has an AI Problem Nobody Is Talking About

A 39x ChatGPT citation gap, a 7.8x traffic gap, and one brand being misclassified by AI at the moment of highest buyer intent.

The Autonomous Retail Industry Has a Visibility Problem Nobody Is Talking About
Analysis · Autonomous Retail
The Autonomous Retail Industry Has a Visibility Problem Nobody Is Talking About

A DR 16 company has more AI citations than the entire established tier combined. How a $74B market is being shaped by whoever shows up in Google and ChatGPT.

We Analysed the SEO of 6 Leading CX SaaS Companies. The Patterns Were Identical.
Analysis · CX SaaS
We Analysed the SEO of 6 Leading CX SaaS Companies. The Patterns Were Identical.

A 150x traffic gap, 5,141 missing referring domains, and an AI visibility moat nobody is building. Six findings from the CX SaaS space.

We Analysed 6 B2B SaaS Companies in the Container Tracking Software Space
Analysis · Container Tracking
We Analysed 6 B2B SaaS Companies in the Container Tracking Software Space

A 60x AI citation gap, a carrier-page strategy most players have missed, and a DR spread of 28 to 72. Seven findings from the data.