The industry teardowns
We pick a B2B vertical, pull the AI-citation and SEO data across the main players, and show you exactly where the visibility gaps are. Same method every time. These are the clearest illustration of what this site is about.
41 investing and wealth companies scored on four AI tools: 36 of 41 got zero AI citations, and the five that appeared ran the messiest sites. Why retrieval is a gate, not a ranking factor.
A teardown of 10 field service management platforms: why authority isn't traffic, the branded-demand trap, AI citations across 6 engines, and a 90-day playbook.
A search and AI-visibility teardown of 10 carbon and ESG platforms: why authority isn't the moat, content is, and the GEO playbook to win.
A payments marketer's playbook from 48 fintech audits: why discovery doubled, how brands win their name but lose the category, and the 90-day plan to get found on Google and AI.
An audit of 52 lending & credit brands: 44 named 0% of the time by AI. Why ranking isn't visibility, where AI answers come from, and the full-funnel fixes.
An 8-brand teardown of the identity cohort (Okta to Cognito): why DR-75 Descope wins almost no buyer demand, why AI names MojoAuth over Okta, and the demand engine that converts authority.
A teardown of the AI deck-tools market: Gamma owns Google, but Canva, Deckary and Beautiful.ai win AI answers, and why niche questions are where brands get named.
A six-brand teardown of India's payment gateways: why Razorpay and Stripe each win ~21% of AI answers while Airpay sits at 3%, and the content, trust and crawl gaps behind it.
A six-platform teardown of data-analytics SaaS: why a DR-70 brand out-cites a DR-88 one, and the GEO hygiene gap behind it.
A DR-63 brand with G2, Gartner and Crunchbase backlinks that is nearly invisible on ChatGPT and Perplexity, and the one infrastructure fix behind it.
A single-brand GEO teardown of Noterro, a bootstrapped allied-health SaaS cited on all 7 AI engines. What it gets right, and the gaps even strong brands should close.
Ahrefs data across ADP, Workday, Sage, Gusto, BambooHR and Rippling. Sage owns a ~6x AI-citation lead and ADP a 15x traffic gap, on near-identical authority.
Ahrefs link-intersect data across Cashfree, PayGlocal, Skydo, Infinity, Eximpay and Xflow. The topics that win links in India cross-border payments are not what you expect.
Ahrefs citation data across 6 AEC platforms. 4 of 6 have fewer than 2 total AI citations; AI Overviews and Grok drive 77% of them. What causes the gap and how to close it.
A 39x ChatGPT citation gap, a 7.8x traffic gap, and one brand being misclassified by AI at the moment of highest buyer intent.
A DR 16 company has more AI citations than the entire established tier combined. How a $74B market is being shaped by whoever shows up in Google and ChatGPT.
A 150x traffic gap, 5,141 missing referring domains, and an AI visibility moat nobody is building. Six findings from the CX SaaS space.
A 60x AI citation gap, a carrier-page strategy most players have missed, and a DR spread of 28 to 72. Seven findings from the data.