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When Buyers Ask AI Which AEC Software to Use, Most Vendors Aren't in the Room - rawmktg.

When Buyers Ask AI Which AEC Software to Use, Most Vendors Aren't in the Room

Ahrefs data across 6 AEC software platforms reveals a stark gap: 4 of 6 companies have fewer than 2 total AI citations across ChatGPT, Gemini, Perplexity, Google AI Overviews, Copilot, and Grok combined. A full analysis of what drives visibility and a prioritized action plan.

Raw thinking on B2B marketing, SEO, GEO, AI search visibility, and what actually moves the needle for SaaS companies.

18 articles
When Buyers Ask AI Which AEC Software to Use, Most Vendors Aren't in the Room
Analysis · AEC Technology
When Buyers Ask AI Which AEC Software to Use, Most Vendors Aren't in the Room

Ahrefs citation data across 6 AEC software platforms. 4 of 6 companies have fewer than 2 total AI citations. AI Overviews and Grok account for 77% of citations. Zero companies have published llms.txt. What drives the gap and how to close it.

June 2026 · 11 min read
How We Run a GEO Foundation Audit
Thought Leadership · GEO
How We Run a GEO Foundation Audit

AI converts at 11x organic, but your analytics can't see it. The five-step diagnostic for mapping citation gaps: query mapping, multi-model execution, citation gap scoring, crawlability, and Princeton-validated content restructuring.

June 2026 · 12 min read
The Topical Authority Cluster That Gets B2B Brands Into AI Shortlists
Content Strategy · GEO
The Topical Authority Cluster That Gets B2B Brands Into AI Shortlists

800M ChatGPT WAUs, +41% citation lift from statistics, 86% of citations from brand-managed sources. The hybrid cluster architecture, RAG pipeline mechanics, and Share of Model measurement framework.

June 2026 · 14 min read
Why ChatGPT, Perplexity and Gemini Recommend Different Vendors (and How to Win All Three)
Multi-Engine GEO
Why ChatGPT, Perplexity and Gemini Recommend Different Vendors (and How to Win All Three)

69% of B2B buyers use 3+ AI engines. ChatGPT uses Bing's top 15%, Perplexity scores on 5 real-time RAG factors, Gemini resolves entities before retrieving. Platform-specific tactics and a 60-day roadmap to win all three.

May 2026 · 13 min read
Hallucination-Proofing Your Brand: the content architecture that stops AI getting you wrong
GEO Strategy · Brand
Hallucination-Proofing Your Brand: The Content Architecture That Stops AI Getting You Wrong

+41% citation lift from statistics. 54% fewer hallucinations with knowledge graphs. Schema.org @graph, /llms.txt, Answer Capsules, and Proof-Pairing Density: the framework that makes AI get your brand right.

May 2026 · 12 min read
Prompt-to-Citation Tracking: how to build a GEO measurement stack from zero
GEO Measurement · Analytics
Prompt-to-Citation Tracking: How to Build a GEO Measurement Stack From Zero

AI sessions convert at 4.4x organic. GA4 misses ~30% of AI referrers. A blueprint for the prompt portfolio, GA4 dual-setup, and Looker Studio dashboard that prove GEO ROI.

May 2026 · 13 min read
Anatomy of a High-Citation Page: reverse-engineering what gets pulled into AI answers
Content Architecture · GEO
Anatomy of a High-Citation Page: Reverse-Engineering What Gets Pulled Into AI Answers

38% top-10 overlap. 55% of citations from the first 30% of the page. What heading structure, paragraph density, and answer-lead formatting actually look like on pages AI cites.

Authority Seeding for AI: the off-site signal stack LLMs actually trust
Authority Seeding · GEO
Authority Seeding for AI: Building the Off-Site Signal Stack That LLMs Actually Trust

Unlinked mentions: r=0.664. Traditional backlinks: r=0.218. The five-gate citation gauntlet, platform profiles, and five-phase execution blueprint.

How AI crawlers actually index your site: OAI-SearchBot, PerplexityBot, CCBot
Technical GEO · Crawlers
OAI-SearchBot vs. PerplexityBot vs. Common Crawl: How AI Crawlers Actually Index Your Site

0 of 3 AI crawlers execute JavaScript. The breakdown of crawl logic, IP verification, and the robots.txt configuration that separates citation indexers from training harvesters.

The GEO compounding flywheel: building AI visibility that compounds over time
GEO · B2B Growth Strategy
The GEO Compounding Flywheel: How to Build AI Visibility That Gets Harder to Dislodge

73% of B2B procurement managers use AI for vendor discovery. The seven-step loop that decides who gets cited, and why first-mover advantage compounds in AI search.

Schema markup in 2026: B2B structured data playbook for AI citations
Technical GEO · Structured Data
Schema Markup in 2026: The Structured-Data Playbook Every B2B Brand Needs for AI Citations

53% of AI-cited pages have valid schema. The @graph architecture, four core B2B schema types, and six-week implementation roadmap.

E-E-A-T Is an AI Signal Now
GEO · Content Strategy
E-E-A-T Is an AI Signal Now: How Google's Quality Framework Got Baked Into LLM Preferences

96% of AI Overview citations go to E-E-A-T-trusted sources. The technical reason why, how RLHF wired quality into LLMs, and the 90-day framework to close the gap.

The 30-day content half-life: recency as a hard AI ranking signal
Content Strategy · GEO
The 30-Day Content Half-Life: Why Recency Is Now a Hard Ranking Signal for AI Answers

3.2x more likely to lose AI citations after 90 days. The technical reason why, platform-by-platform heuristics, and the refresh system to fix it.

India senior living AI visibility gap
GEO · SEO
India's Senior Living Sector Has an AI Problem Nobody Is Talking About

A 39× ChatGPT citation gap, a 7.8× traffic gap, and one brand being misclassified by AI at the moment of highest buyer intent.

How RAG Actually Works
Technical · GEO
How RAG Actually Works, And Why It's the Only GEO Lever That Moves This Quarter

The five-stage AI search pipeline, what the Princeton/Georgia Tech GEO research actually shows, and a three-phase action plan for B2B marketers.

Autonomous retail AI visibility gap
GEO · SEO
The Autonomous Retail Industry Has a Visibility Problem Nobody Is Talking About

A DR 16 company has more AI citations than the entire established tier combined. How a $74B market is being shaped by whoever shows up in Google and ChatGPT.

CX SaaS SEO and GEO discoverability analysis
SEO · GEO
We Analysed the SEO of 6 Leading CX SaaS Companies. The Patterns Were Identical.

A 150× traffic gap, 5,141 missing referring domains, and an AI visibility moat nobody is building. Six findings from the CX SaaS space.

Container tracking SaaS SEO and GEO analysis
SEO · GEO
We Analysed 6 B2B SaaS Companies in the Container Tracking Software Space. Here Is What We Found.

A 60× AI citation gap, a carrier-page strategy most players have missed, and a DR spread of 28–72. Seven findings from the data.