About rawmktg.
rawmktg. is a research publication about how B2B brands get discovered in the AI era. It pairs the new mechanics of AI search and Generative Engine Optimization (GEO) with the SEO fundamentals underneath, and tests both against real data rather than opinion.
Every piece here starts from a dataset, not a hunch. If a finding is published, it is because the numbers behind it showed something worth writing down.
Who writes this
rawmktg. is written by Vinayak Ravi. The analyses come out of original research: AI-citation data pulled across the major engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot), lined up against the SEO fundamentals underneath, and checked against the published studies that hold up.
Nothing here is theory for its own sake. The goal is to show B2B marketing teams, founders, and operators exactly where the visibility gaps are in their category, and what actually moves them.
The method
Same data, same lens, every time. The teardowns use live Ahrefs data (organic keywords, referring domains, AI citations) captured at the time of writing, classified into funnel stages and brand vs non-brand segments from full keyword exports. Where a figure appears, it is drawn from that analysis or from a named, published study.
- Primary sources: Ahrefs for organic-search and AI-citation data; Google Search Console and GA4 for first-party signals where relevant.
- Secondary sources: peer-reviewed and industry GEO research (for example the Princeton / Georgia Tech GEO study), cited inline.
- What we avoid: invented statistics, scraped or spun content, and claims we cannot point to a source for.
What you will find
- Industry teardowns – data analyses of who wins AI visibility in a specific B2B vertical, and why.
- How AI search actually works, the technical layer, content and authority, and ranking signals and measurement.
- The AI-Search and Technical SEO glossary – plain, sourced definitions of the vocabulary behind it all.
Get in touch
Questions, data requests, corrections, or collaboration ideas are all welcome. The fastest way to reach us is the contact page, or email vinayak@rawmktg.com directly.