Privacy Policy
This Privacy Policy explains how RawMktg ("we," "us," or "our") collects, uses, shares, and protects information about you when you visit rawmktg.com (the "Site"), subscribe to our email newsletter, or otherwise interact with our content.
We are committed to handling your personal data responsibly and in compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Please read this policy carefully before using the Site.
This Privacy Policy is provided for informational purposes. If you have questions about your specific legal rights, we recommend consulting a qualified legal professional.
1. Who We Are and How to Contact Us
RawMktg is a B2B marketing blog and content platform operated by Vinayak Ravi. We publish research, frameworks, and strategy content for content strategists, CMOs, and B2B marketing teams.
| Detail | Information |
|---|---|
| Website | rawmktg.com |
| Data controller | RawMktg / Vinayak Ravi |
| Contact email | vinayak@rawmktg.com |
| Postal address | Available on request |
2. Information We Collect
2.1 Information you provide to us
When you voluntarily interact with the Site, we may collect:
- Email address: when you subscribe to our newsletter or download a content resource
- Name: if provided as part of a form submission (optional)
- Any other information you choose to include when contacting us directly
2.2 Information collected automatically
When you visit the Site, certain information is collected automatically through cookies, tracking pixels, and similar technologies:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time spent on each page, and navigation paths
- Referring URL (the page you came from before visiting our Site)
- Device type and screen resolution
- Interactions with our content (clicks, scroll depth, downloads)
2.3 Information from third-party platforms
We may receive aggregated or anonymised data from advertising platforms (such as LinkedIn and Meta) that we use for remarketing. This data is governed by the respective platform's own privacy policies.
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies on the Site. Cookies are small text files placed on your device that help us understand how the Site is used and improve your experience.
| Cookie type | Purpose and examples |
|---|---|
| Essential cookies | Required for the Site to function. These cannot be disabled. They include session management and security tokens. |
| Analytics cookies | Measure how visitors use the Site (pages visited, time on site, traffic source). We use tools such as Google Analytics / GA4 for this purpose. |
| Marketing & advertising cookies | Used to show relevant ads to you on other platforms and to measure ad campaign performance. This includes pixels from LinkedIn (LinkedIn Insight Tag), Meta, and similar ad platforms. |
| Preference cookies | Remember choices you make on the Site, such as language or display preferences. |
Managing cookies
You can control and delete cookies through your browser settings. You can also opt out of specific tracking as follows:
- Google Analytics: use the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout
- LinkedIn Insight Tag: visit linkedin.com/psettings/guest-controls/retargeting-opt-out
- Meta (Facebook) pixel: visit facebook.com/settings and adjust your ad preferences
- General advertising opt-out: visit youradchoices.com or youronlinechoices.eu
Please note that disabling certain cookies may affect the functionality of the Site.
Google AdSense and third-party advertising
This Site uses Google AdSense, a third-party advertising service provided by Google, to display advertisements. In connection with serving ads, the following applies:
- Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site and other websites.
- Google's use of advertising cookies (including the DoubleClick DART cookie) enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the Internet.
- You may opt out of personalised advertising by visiting Google Ads Settings (adssettings.google.com).
- Alternatively, you can opt out of some third-party vendors' use of cookies for personalised advertising by visiting aboutads.info/choices or, in the EU, youronlinechoices.eu.
- For more information on how Google uses data when you use our partners' sites or apps, see Google's Privacy & Terms and the Google advertising policies.
If you are in the European Economic Area, United Kingdom, or another region where consent is required, ad personalisation is applied in accordance with applicable consent requirements.
4. How We Use Your Information
| Purpose | Legal basis (GDPR) |
|---|---|
| Send you our email newsletter and marketing content you have opted in to receive | Consent (Article 6(1)(a)) |
| Analyse Site traffic and user behaviour to improve our content | Legitimate interests (Article 6(1)(f)) |
| Run retargeting ad campaigns to re-engage prior visitors on platforms like LinkedIn and Meta | Consent (Article 6(1)(a)) or Legitimate interests |
| Respond to enquiries and messages you send us | Contract / Legitimate interests (Article 6(1)(b)/(f)) |
| Comply with legal obligations | Legal obligation (Article 6(1)(c)) |
| Detect and prevent fraud or misuse of the Site | Legitimate interests (Article 6(1)(f)) |
5. Email Newsletter and Communications
If you subscribe to our newsletter or opt in to receive content from us, we will use your email address to send you updates, articles, research, and marketing content relevant to B2B content strategy and AI-driven marketing.
- We will only contact you by email if you have explicitly opted in to receive communications from us.
- Every marketing email we send includes a clear and functional unsubscribe link.
- You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at vinayak@rawmktg.com.
- We do not sell or rent your email address to third parties.
Our email newsletter may be sent through a third-party email service provider (such as Mailchimp, ConvertKit, or Beehiiv). These providers process your email address on our behalf and are bound by data processing agreements.
6. How We Share Your Information
We do not sell your personal data. We may share your information only in the following limited circumstances:
| Recipient | Why and how |
|---|---|
| Email service providers | To send newsletters and marketing emails on our behalf, under data processing agreements |
| Analytics providers (e.g. Google Analytics) | To analyse Site traffic in aggregated, anonymised form |
| Advertising platforms (e.g. LinkedIn, Meta) | To run retargeting campaigns; governed by those platforms' own privacy policies |
| Legal or regulatory authorities | Where required by law, court order, or to protect our legal rights |
| Business successors | In the event of a merger, acquisition, or sale of assets; you would be notified in advance |
7. Data Retention
- Email addresses: retained for as long as you remain subscribed to our newsletter. Deleted within 30 days of unsubscription upon request.
- Analytics data: retained in accordance with our analytics provider's settings (typically 14 months for Google Analytics).
- Contact enquiries: retained for up to 2 years, or longer if required by law.
- Cookie data: retained for the duration specified in the cookie itself (session cookies expire when you close your browser; persistent cookies may last up to 2 years).
We periodically review the data we hold and delete or anonymise data that is no longer necessary for the purposes for which it was collected.
8. Your Rights Under GDPR (EU and UK Residents)
If you are located in the European Union or United Kingdom, the General Data Protection Regulation (GDPR) gives you the following rights regarding your personal data:
| Right | What it means |
|---|---|
| Right of access | Request a copy of the personal data we hold about you |
| Right to rectification | Request correction of inaccurate or incomplete data |
| Right to erasure | Request deletion of your personal data ("right to be forgotten"), subject to legal obligations |
| Right to restrict processing | Request that we limit how we use your data in certain circumstances |
| Right to data portability | Receive your data in a structured, machine-readable format and transfer it to another controller |
| Right to object | Object to processing based on legitimate interests, including for direct marketing purposes |
| Right to withdraw consent | Withdraw consent at any time where processing is based on consent, without affecting prior processing |
| Right to lodge a complaint | Lodge a complaint with your national data protection authority (e.g. the ICO in the UK, or your EU member state authority) |
How to exercise your GDPR rights
To exercise any of these rights, contact us at vinayak@rawmktg.com. We will respond within 30 days. We may need to verify your identity before processing your request.
9. US Privacy Rights (California Residents, CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you the following rights:
- Right to know: request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months
- Right to delete: request deletion of your personal information, subject to certain exceptions
- Right to correct: request correction of inaccurate personal information
- Right to opt out of sale or sharing: we do not sell personal information. We do use third-party advertising cookies, which may constitute "sharing" under CCPA. You can opt out via our cookie controls or by contacting us.
- Right to non-discrimination: we will not discriminate against you for exercising your CCPA rights
To submit a California privacy request, contact us at vinayak@rawmktg.com with "CCPA Request" in the subject line. We will respond within 45 days.
We do not knowingly sell or share personal information of consumers under 16 years of age.
10. International Data Transfers
RawMktg is operated from India. Some of our third-party service providers (such as email platforms and analytics tools) are based in the United States or other countries outside the European Economic Area (EEA).
Where we transfer your personal data outside the EEA, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Use of providers that participate in recognised data transfer frameworks
You may request details of the specific safeguards in place for any transfer by contacting us.
11. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include:
- Use of HTTPS/TLS encryption for all data transmitted to and from the Site
- Access controls limiting who can access subscriber data
- Regular review of our data handling practices and third-party providers
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security. In the event of a data breach that poses a risk to your rights, we will notify affected individuals and relevant authorities as required by law.
12. Children's Privacy
The Site is intended for adults and is not directed at children under the age of 16. We do not knowingly collect personal information from anyone under 16. If you believe we have inadvertently collected data from a minor, please contact us immediately at vinayak@rawmktg.com and we will delete it promptly.
13. Third-Party Links and Services
The Site may contain links to third-party websites, tools, or resources. This Privacy Policy applies only to rawmktg.com. We are not responsible for the privacy practices or content of any linked third-party sites and encourage you to read their privacy policies independently.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify subscribers by email.
Your continued use of the Site after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:
| Contact method | Details |
|---|---|
| vinayak@rawmktg.com | |
| Website | rawmktg.com |
| Subject line for privacy requests | "Privacy Request" or "GDPR Request" or "CCPA Request" |
| Response time | We aim to respond within 30 days (GDPR) or 45 days (CCPA) |
If you are in the EU and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority. A list of EU data protection authorities is available at edpb.europa.eu.