rawmktg. / Topics
Topic 04

Content & authority architecture

How to structure pages and off-site signals so AI trusts and retrieves them: the cluster models, the page anatomy, and the trust signals that correlate with citations.

4 articles
The Topical Authority Cluster That Gets B2B Brands Into AI Shortlists
Content Strategy · GEO
The Topical Authority Cluster That Gets B2B Brands Into AI Shortlists

+41% citation lift from statistics, 86% of citations from brand-managed sources. The hybrid cluster architecture and Share of Model measurement framework.

 Hallucination-Proofing Your Brand
GEO Strategy · Brand
Hallucination-Proofing Your Brand: The Content Architecture That Stops AI Getting You Wrong

+41% citation lift from statistics; 54% fewer hallucinations with knowledge graphs. Schema @graph, /llms.txt, Answer Capsules, and Proof-Pairing Density.

 Anatomy of a High-Citation Page
Content Architecture · GEO
Anatomy of a High-Citation Page: Reverse-Engineering What Gets Pulled Into AI Answers

38% top-10 overlap; 55% of citations come from the first 30% of the page. What heading structure, paragraph density, and answer-lead formatting look like on cited pages.

 Authority Seeding for AI
Authority Seeding · GEO
Authority Seeding for AI: Building the Off-Site Signal Stack That LLMs Actually Trust

Unlinked mentions correlate at r=0.664 vs r=0.218 for backlinks. The five-gate citation gauntlet, platform profiles, and a five-phase execution blueprint.