rawmktg. / Topics
Topic 04

Content & authority architecture

How to structure pages and off-site signals so AI trusts and retrieves them: the cluster models, the page anatomy, and the trust signals that correlate with citations.

5 articles
The Reddit GEO Playbook - which threads AI actually cites
Content & Authority · Off-Site
The Reddit GEO Playbook

Reddit drives 20.8% of B2B AI citations. Which threads AI cites (80% have under 20 upvotes), how each engine reads Reddit, and the 9:1 workflow to earn citations without getting banned.

Why AI Cites Reddit, G2 & Analysts Over Your Website
Authority Seeding · Off-Site GEO
Why AI Cites Reddit, G2 & Analysts Over Your Website

The off-site authority stack AI engines actually pull from, and how to seed G2, Reddit and analyst reviews so they feed AI answers.

The Topical Authority Cluster That Gets B2B Brands Into AI Shortlists
Content Strategy · GEO
The Topical Authority Cluster That Gets B2B Brands Into AI Shortlists

+41% citation lift from statistics, 86% of citations from brand-managed sources. The hybrid cluster architecture and Share of Model measurement framework.

Hallucination-Proofing Your Brand
GEO Strategy · Brand
Hallucination-Proofing Your Brand: The Content Architecture That Stops AI Getting You Wrong

+41% citation lift from statistics; 54% fewer hallucinations with knowledge graphs. Schema @graph, /llms.txt, Answer Capsules, and Proof-Pairing Density.

Anatomy of a High-Citation Page
Content Architecture · GEO
Anatomy of a High-Citation Page: Reverse-Engineering What Gets Pulled Into AI Answers

38% top-10 overlap; 55% of citations come from the first 30% of the page. What heading structure, paragraph density, and answer-lead formatting look like on cited pages.

Authority Seeding for AI
Authority Seeding · GEO
Authority Seeding for AI: Building the Off-Site Signal Stack That LLMs Actually Trust

Unlinked mentions correlate at r=0.664 vs r=0.218 for backlinks. The five-gate citation gauntlet, platform profiles, and a five-phase execution blueprint.