rawmktg. / Topics
Topic 02

How AI search actually works

Before the tactics, the mechanism. How retrieval-augmented generation decides what gets pulled into an answer, why each engine recommends different vendors, and how visibility compounds once you have it.

4 articles
How We Run a GEO Foundation Audit
Framework · GEO
How We Run a GEO Foundation Audit

AI converts at 11x organic, but your analytics can't see it. The five-step diagnostic: query mapping, multi-model execution, citation gap scoring, crawlability, and content restructuring.

Why ChatGPT, Perplexity and Gemini Recommend Different Vendors
Multi-Engine GEO
Why ChatGPT, Perplexity and Gemini Recommend Different Vendors (and How to Win All Three)

69% of B2B buyers use 3 or more AI engines. ChatGPT leans on Bing's top 15%, Perplexity scores 5 real-time RAG factors, Gemini resolves entities first. Tactics and a 60-day roadmap.

The GEO Compounding Flywheel
GEO · Growth Strategy
The GEO Compounding Flywheel: How to Build AI Visibility That Gets Harder to Dislodge

73% of B2B procurement managers use AI for vendor discovery. The seven-step loop that decides who gets cited, and why first-mover advantage compounds in AI search.

How RAG Actually Works
Technical · GEO
How RAG Actually Works, And Why It's the Only GEO Lever That Moves This Quarter

The five-stage AI search pipeline, what the Princeton and Georgia Tech GEO research actually shows, and a three-phase action plan for B2B marketers.