Before the tactics, the mechanism. How retrieval-augmented generation decides what gets pulled into an answer, why each engine recommends different vendors, and how visibility compounds once you have it.
AI converts at 11x organic, but your analytics can't see it. The five-step diagnostic: query mapping, multi-model execution, citation gap scoring, crawlability, and content restructuring.
69% of B2B buyers use 3 or more AI engines. ChatGPT leans on Bing's top 15%, Perplexity scores 5 real-time RAG factors, Gemini resolves entities first. Tactics and a 60-day roadmap.
73% of B2B procurement managers use AI for vendor discovery. The seven-step loop that decides who gets cited, and why first-mover advantage compounds in AI search.
The five-stage AI search pipeline, what the Princeton and Georgia Tech GEO research actually shows, and a three-phase action plan for B2B marketers.