rawmktg. / Topics
Topic 05

Ranking signals & measurement

The signals that decide whether you hold a citation or lose it, and how to actually measure any of this when your analytics can't see most AI traffic.

4 articles
RLHF and Your Brand
Post-Training Teardown · Ranking Signals
RLHF and Your Brand

How human rater preferences in RLHF and DPO quietly decide which brands AI recommends, and the GEO playbook to win Share of Model.

 Prompt-to-Citation Tracking
GEO Measurement · Analytics
Prompt-to-Citation Tracking: How to Build a GEO Measurement Stack From Zero

AI sessions convert at 4.4x organic; GA4 misses about 30% of AI referrers. The prompt portfolio, GA4 dual-setup, and Looker Studio dashboard that prove GEO ROI.

 E-E-A-T Is an AI Signal Now
GEO · Content Strategy
E-E-A-T Is an AI Signal Now: How Google's Quality Framework Got Baked Into LLM Preferences

96% of AI Overview citations go to E-E-A-T-trusted sources. How RLHF wired quality into LLMs, and the 90-day framework to close the gap.

 The 30-Day Content Half-Life
Content Strategy · GEO
The 30-Day Content Half-Life: Why Recency Is Now a Hard Ranking Signal for AI Answers

Pages are 3.2x more likely to lose AI citations after 90 days. The technical reason why, platform-by-platform heuristics, and the refresh system to fix it.