rawmktg. / Topics
Topic 03

The technical layer

What the crawlers can and can't do, and the structured data that makes your pages legible to them. The unglamorous plumbing that decides whether you are even eligible to be cited.

3 articles
Internal Linking for AI Retrieval
Technical GEO · Internal Linking
Internal Linking for AI Retrieval

How hub pages, anchor-text density, and a flat 2-3 hop crawl depth decide whether your pages are retrieved in a RAG query chain.

 Schema Markup in 2026
Technical GEO · Structured Data
Schema Markup in 2026: The Structured-Data Playbook Every B2B Brand Needs for AI Citations

53% of AI-cited pages carry valid schema. The @graph architecture, four core B2B schema types, and a six-week implementation roadmap.

 How AI Crawlers Actually Index Your Site
Technical GEO · Crawlers
OAI-SearchBot vs. PerplexityBot vs. Common Crawl: How AI Crawlers Actually Index Your Site

0 of 3 AI crawlers execute JavaScript. The breakdown of crawl logic, IP verification, and the robots.txt config that separates citation indexers from training harvesters.