Your current monthly clicks from organic search (Search Console → total clicks).
The slice of your traffic from informational, "explain / compare / best-X" queries , the type AI answers directly. Branded and transactional traffic is more protected.
Today, ~58% of searches are already zero-click. These scenarios model the rate on exposed queries as each AI surface takes over.
Revenue or pipeline value per organic visit, to translate risk into dollars.
A scenario estimate, not a forecast. Assumes a ~58% baseline zero-click rate today and models the exposed-query survival rate against the selected AI surface. Branded/transactional traffic is treated as protected. Actual impact varies by query mix, brand strength, and how fast each surface rolls out.
How this works
Independent analyses put today's zero-click rate at roughly 58% of Google searches , climbing to 83% where AI Overviews appear and 93% inside AI Mode. Separately, traditional search volume is projected to decline about 25% as users shift to conversational answers.
This tool isolates the informational slice of your traffic (the part AI answers directly), then compares how many of those clicks survive at today's 58% baseline versus the selected scenario. The rest of your traffic , branded and transactional , is treated as protected. It's a way to size exposure, not to predict an exact number.
How to use it
- Enter your organic traffic and query mix.
- See how much sits in the zero-click blast radius.
- Shift the at-risk share toward AI-citation and buyer intent.
Frequently asked questions
What is zero-click risk?
The share of your organic traffic likely to disappear as AI Overviews and AI Mode answer queries directly on the results page. Informational and definitional queries are most exposed; the estimator sizes your blast radius.
How do I reduce zero-click exposure?
Shift toward queries that still earn a click, comparison, pricing and buyer-intent terms, and toward being the cited source inside AI answers so you capture referral traffic even when the click moves. The estimator shows how much traffic to reposition.
Is the Zero-Click Traffic-at-Risk Estimator free to use?
Yes. The Zero-Click Traffic-at-Risk Estimator is completely free, with no sign-up, no usage limits and no watermark on the output.
Is my data private?
Yes. The Zero-Click Traffic-at-Risk Estimator runs entirely in your browser. Nothing you paste or enter is uploaded, stored or sent to any server.
Related tools and reading
Keep going with the playbooks and tools behind this one.