Your current monthly clicks from organic search (Search Console → total clicks).
The slice of your traffic from informational, "explain / compare / best-X" queries , the type AI answers directly. Branded and transactional traffic is more protected.
Today, ~58% of searches are already zero-click. These scenarios model the rate on exposed queries as each AI surface takes over.
Revenue or pipeline value per organic visit, to translate risk into dollars.
A scenario estimate, not a forecast. Assumes a ~58% baseline zero-click rate today and models the exposed-query survival rate against the selected AI surface. Branded/transactional traffic is treated as protected. Actual impact varies by query mix, brand strength, and how fast each surface rolls out.
How this works
Independent analyses put today's zero-click rate at roughly 58% of Google searches , climbing to 83% where AI Overviews appear and 93% inside AI Mode. Separately, traditional search volume is projected to decline about 25% as users shift to conversational answers.
This tool isolates the informational slice of your traffic (the part AI answers directly), then compares how many of those clicks survive at today's 58% baseline versus the selected scenario. The rest of your traffic , branded and transactional , is treated as protected. It's a way to size exposure, not to predict an exact number.