How many published pages/assets do you have at each funnel stage?
TOFU = awareness/explainer, MOFU = comparison/consideration, BOFU = pricing/decision. Most SaaS sites over-index TOFU and starve BOFU, the exact layer where AI sends ready-to-buy queries.
Benchmarked against a citation-optimized SaaS split (TOFU 40 / MOFU 35 / BOFU 25). The CX SaaS analysis found every player over-built awareness content and left ~430,000 monthly searches of MOFU/BOFU demand largely uncaptured. Directional.
How this works
AI sends a lot of decision-stage traffic, the best-X, X-vs-Y, and pricing queries that resolve in an answer. Yet most SaaS content programs are inverted: heavy on awareness, thin on the middle and bottom of the funnel. Our CX SaaS analysis found ~430,000 monthly searches of MOFU/BOFU demand left largely uncaptured. Enter your page counts to see your balance against a citation-optimized split and what to build next.