How many published pages/assets do you have at each funnel stage?
TOFU = awareness/explainer, MOFU = comparison/consideration, BOFU = pricing/decision. Most SaaS sites over-index TOFU and starve BOFU, the exact layer where AI sends ready-to-buy queries.
Benchmarked against a citation-optimized SaaS split (TOFU 40 / MOFU 35 / BOFU 25). The CX SaaS analysis found every player over-built awareness content and left ~430,000 monthly searches of MOFU/BOFU demand largely uncaptured. Directional.
How this works
AI sends a lot of decision-stage traffic, the best-X, X-vs-Y, and pricing queries that resolve in an answer. Yet most SaaS content programs are inverted: heavy on awareness, thin on the middle and bottom of the funnel. Our CX SaaS analysis found ~430,000 monthly searches of MOFU/BOFU demand left largely uncaptured. Enter your page counts to see your balance against a citation-optimized split and what to build next.
How to use it
- Enter how many pages you have per funnel stage.
- See your funnel balance versus where AI sends buyers.
- Build where the gap is widest.
Frequently asked questions
What is an inverted content funnel?
When a program over-produces top-of-funnel awareness content and under-produces the bottom-of-funnel comparison and buyer pages AI engines actually cite for purchase-intent queries. The analyzer shows your balance and where the gap sits.
Where should B2B SaaS add content first?
Usually the middle and bottom: comparison pages, alternatives pages and buyer guides. Those are the formats AI engines quote for high-intent prompts, and most programs are thin there while heavy on blog awareness posts.
Is the B2B SaaS Funnel Gap Analyzer free to use?
Yes. The B2B SaaS Funnel Gap Analyzer is completely free, with no sign-up, no usage limits and no watermark on the output.
Is my data private?
Yes. The B2B SaaS Funnel Gap Analyzer runs entirely in your browser. Nothing you paste or enter is uploaded, stored or sent to any server.
Related tools and reading
Keep going with the playbooks and tools behind this one.