Roughly how often you're cited in relevant AI answers today. Not sure? Most challenger brands sit between 5% and 15%.
Modeled from the Princeton/KDD GEO coefficients, with diminishing returns applied to stacked signals (full weight on the strongest, then 70% and 50%) and a realistic 60% ceiling on Share of Model. Directional , a planning aid, not a guarantee.
How this works
A 2024 Princeton-led study (presented at ACM SIGKDD) measured how specific content changes affect how often a source is cited by generative engines. Adding outbound links to high-authority domains lifted citations by roughly 40-115%; attributed expert quotes by 28-37%; and hard statistics by 22-41%.
Stacking every tactic at once doesn't simply add those numbers together , signals overlap and returns diminish. This tool weights the strongest active signal fully, the next at 70%, and the third at 50%, then projects the result against your current Share of Model. Treat the output as a direction of travel, not a forecast.
How to use it
- Set your baseline Share of Model.
- Toggle the GEO signals you plan to add.
- Read the modeled citation lift.
Frequently asked questions
What does the GEO Lift Calculator model?
The projected lift in your Share of Model from adding specific, research-backed signals, expert quotes, statistics, cited sources and clean structure, drawn from the Princeton/KDD GEO experiment, where those interventions produced measured citation gains of roughly 28-41%.
Are the lift numbers guaranteed?
No. They are modeled from published experimental averages and are directional, not a promise for one page. Use them to prioritise which interventions to run first, then verify with your own before-and-after citation tracking.
Is the GEO Lift Calculator free to use?
Yes. The GEO Lift Calculator is completely free, with no sign-up, no usage limits and no watermark on the output.
Is my data private?
Yes. The GEO Lift Calculator runs entirely in your browser. Nothing you paste or enter is uploaded, stored or sent to any server.
Related tools and reading
Keep going with the playbooks and tools behind this one.