What is Link intersect?
Link intersect is a backlink-analysis technique that finds the domains linking to several of your competitors but not to you, surfacing the specific sites most likely to link to a brand in your category.
How it works
By overlapping the backlink profiles of multiple competitors, you isolate the sources that consistently link to players in your space. Those shared linkers are the highest-probability targets for your own outreach.
rawmktg used exactly this method across India's cross-border payments brands, classifying tens of thousands of referring pages to find which topics and which domains actually win links in the category, rather than guessing.
Link intersect vs a backlink audit
A backlink audit reviews the links you already have. A link intersect looks outward at the links your competitors have and you do not, turning competitor profiles into a prioritised target list rather than a report on your current state.
Why it matters for B2B
It is one of the most efficient ways to plan link and authority building: instead of cold-guessing prospects, you start from the domains already proven to link to brands like yours.
Across six India cross-border payments brands we overlapped roughly 9,515 referring pages from about 1,788 unique domains. The intersect surfaced the shared linkers and the topics that actually win links in the category, developer and payment-gateway content, rather than the cross-border angle everyone assumed.