AI & Generative Search

1 Post

The Architecture of Synthesis: How RAG and Generative Engine Optimization Reshape B2B Demand Generation

51% of B2B buyers now start their research in an AI chatbot, not Google. Generative Engine Optimization (GEO) is the new discipline of structuring content to be cited by ChatGPT, Perplexity, and Gemini. This guide breaks down how RAG works, why it changes the rules, and what to do about it.